We at Lauren Tutty
Promotions use DMDS exclusively to deliver all our new music to radio. Below
are some FAQ’s which should help you to understand the role we play in the music
Q: What does a tracker do? A:
The role of a tracker is to get the
Music Directors to listen to your song. This is not as easy as it sounds.
There are over 629 radio stations in Canada made up of Rock, AC, Hot AC, Country, CHR,
Dance, Campus, Community, Urban and Multi-Cultural formats. Each of these formats has
a specific Music Director. Each Music Director has a different day and
different time when he or she reviews music. You can waste a lot of time and
a lot of money chasing these people, trying to get answers. You pay a radio
tracker for their expertise and relationship that they have with these Music
Directors. Simply put they know who to call and when to call them. I have seen
many songs which were never given a decent chance because they were
Q: Does hiring a tracker
guarantee I’m going to get airplay?
No it will not guarantee you will get airplay. Hiring
a tracker will ensure you get professional representation at radio nationally.
Radio knows who we are and our credibility speaks for itself. You are paying
us not only for what we know but who we know.
Q: How much does it cost?
The most expensive part of this process is not the cost
of tracking, but rather the loss of a good song because it was tracked
improperly. Once a song
is released you can never get it back. If you’re not careful it can cost you
At Lauren Tutty Promotions we charge from $1495.00 (plus applicable taxes)
per release, depending on the genre.
Q: How long do you work
trackers we do not put a “time limit” on our tracking service. Some songs take
longer to develop than other songs. We like to work the song until it no longer
gets any “adds.” The song itself will tell us when this is.
Q: Do you work every song
No. We look for songs that are “radio friendly”. It’s
a waste of our time and your money if we work every song that comes along.
Please remember our clientele are a mixture of household names and new artists
with great songs.
Q: When is the best time
to release a song?
In the old days, they used to recommend you release a song right after Christmas
or at the beginning of the summer. However all that has changed. Releases
happen 12 months of the year now and I would say any time is a good time if you
have a good song. The exception to the rule would be seasonal songs (i.e.
Christmas), topical songs (i.e news, current events), theme songs (i.e.
Valentines, Halloween, Mother’s Day).
Q: How do I know if I’m
picking the right song?
That’s a very good question. Picking the right song is very crucial to your
success. If you have an album, I always like to use the Good, Better, Best
theory. That is you release a Good song, then a Better song, then the Best song
you have. Statistics have shown it takes at least three singles before the
public knows who you are.
afraid to send us a couple of tracks to preview. We will work with you and try
to pick the right songs.
Q: What is the best way
to get in touch with you?
You can reach me by email